What changed hands?
Michael Jordan 1998 NBA Finals Game 3 Jersey. $10 million hammer plus $2.26 million in fees. Most expensive NBA jersey ever sold at auction. Consigned by entrepreneur Ryan Gough.
The Last Dance jersey
Michael Jordan wore this white Bulls jersey during Game 3 of the 1998 NBA Finals — the championship run documented in the ESPN series The Last Dance. The jersey is photo-matched to images from that game, establishing a direct chain of provenance from Jordan's back to the auction block. The $12.26 million result is the most ever paid for any NBA jersey.
A record at JOOPITER
The sale was held at JOOPITER, the auction house founded by Pharrell Williams. The jersey was consigned by entrepreneur Ryan Gough, who had acquired it at a previous auction. The $10 million hammer price plus $2.26 million in buyer's fees produced a total that places the jersey among the most expensive pieces of sports memorabilia ever sold, alongside game-worn jerseys from other iconic athletes.
Read the number carefully
An auction result captures a particular object, a particular sale and the buyers competing on that occasion. It does not establish the value of every similar object, or what this one would sell for today.
Our selection keeps historical results separate from asking prices and estimates. Where the cited report does not break out fees, we say so rather than inventing a hammer price.
Sale documentation: Sports Collectors Daily — Jordan jersey record ↗
What does “source reviewed” mean?
We checked the published report against the amount and object listed here. That does not independently authenticate the object or confirm settlement of the transaction.
